PRIVACY POLICY
This Privacy Policy sets forth how we collect, process, use, and share your personal data when you visit or interact with our website, edwardmgonzalez.com. We are deeply committed to safeguarding your personal information and upholding the principles of transparency, fairness, and accountability as required under data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. COMMITMENT TO PRIVACY AND DATA PROTECTION
At edwardmgonzalez.com, your privacy is of paramount importance. We recognize the sensitivity of personal data and are committed to maintaining the confidentiality, integrity, and security of your personal information. We process your data lawfully, fairly, and transparently, in accordance with applicable privacy laws and best industry practices.
2. SCOPE OF POLICY AND DATA CONTROLLER ROLE
This Privacy Policy applies to all visitors, users, and others who access or use our website or services. For the purposes of the GDPR, edwardmgonzalez.com is the data controller of your personal data, determining the means and purposes of processing. For users covered under CCPA, where applicable, we are considered a “business” as defined under California law.
3. CATEGORIES OF DATA PROCESSED
We may process various categories of personal data depending on how you interact with our website:
a) Usage Data
Collected automatically and includes information such as your browser type, IP address, device identifiers, pages viewed, session timings, referring URLs, and other diagnostic data. This is used to analyze trends, administer the site, and improve user experience.
b) Account Data
Includes personal identifiers such as your name, billing address, email address, telephone number, and any other information you provide when creating an account or completing forms on our site.
c) Profile Data
Comprises details like your purchase history, communication preferences, feedback, service usage behavior, and engagement with our offerings and content.
d) Communication Data
Includes records of correspondence between you and us, whether via our contact form, email, customer support platforms, or other communication channels.
e) Technical Data
Covers your device information, such as operating system, browser version, hardware model, time zone setting, network information, and system configurations likely relevant to how you engage with our services.
f) Transaction Data
Encompasses payment information, transaction history, billing details, order fulfillment data, and delivery information if you engage in commerce on our website.
g) Preference Data
Contains information regarding your stated interests, marketing preferences, and opt-in or opt-out consents provided for communications or targeted content.
4. LEGAL BASES FOR PROCESSING
We process your personal data on various lawful grounds depending on the context and type of information, including:
– Consent: When you have given clear permission for us to process your personal data for a specific purpose.
– Contractual Necessity: Where processing is necessary to fulfill a contract with you or to take pre-contractual steps at your request.
– Legitimate Interests: For purposes such as improving website functionality, marketing analysis (in jurisdictions where allowed), preventing fraud, securing our systems, and maintaining business operations.
– Legal Obligation: Where required by applicable law to retain or disclose personal data.
5. YOUR DATA PROTECTION RIGHTS
In accordance with applicable laws, you may exercise the following rights:
– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You can request correction of inaccurate or incomplete data.
– Right to Erasure: You may ask us to delete your data under certain circumstances.
– Right to Restrict Processing: You may request we limit the use of your data where appropriate.
– Right to Data Portability: You are entitled to receive your data in a structured, commonly used format to transfer it elsewhere.
– Right to Object: Under GDPR or, where applicable, CCPA, you can object to certain types of processing, such as direct marketing.
– Right to Non-Discrimination: Under the CCPA, you have the right not to receive discriminatory treatment for exercising your privacy rights.
To exercise any of these rights, you may contact us at: [email protected]
6. SECURITY MEASURES
We maintain robust safeguards to ensure the confidentiality and integrity of your personal data. These include:
– Data encryption (in transit and at rest)
– Access controls and multi-factor authentication for system access
– Firewalls, monitoring, and intrusion detection systems
– Secure server infrastructure
– Regular security audits and vulnerability assessments
– Employee training on data protection and cyber hygiene best practices
Although no system can be guaranteed 100% secure, we continually implement and update security measures in line with evolving threats.
7. INTERNATIONAL DATA TRANSFERS
Where your personal data is transferred outside of your country of residence, including transfers to countries not deemed to provide adequate data protection (such as from the EU to the U.S.), we implement appropriate safeguards, including Standard Contractual Clauses approved by the European Commission or equivalent contractual mechanisms. We also adhere to local legal obligations regarding cross-border data transfers.
8. DATA RETENTION
We retain personal data for the period necessary to fulfill the purposes for which it was collected, including:
– Usage and Technical Data: up to 12 months
– Account and Communication Data: up to 7 years from last interaction
– Profile and Preference Data: up to 3 years from last update
– Transaction Data: retained as required by tax and legal obligations (minimum 7 years)
Data may be retained longer if required to comply with legal obligations, enforce policies, or resolve disputes.
9. COOKIE POLICY
We use cookies and similar technologies to enhance your experience and analyze site traffic. The types of cookies we use include:
– Essential Cookies: Required for core site functionality (e.g., account login, form submission).
– Functional Cookies: Help remember user preferences and enhance usability.
– Analytical Cookies: Provide insights into visitor behavior and site performance.
– Performance Cookies: Measure load times and technical performance benchmarks.
These cookies may be set by us or by third-party service providers whose services we use on our site.
10. COOKIE MANAGEMENT & COMPLIANCE WITH GDPR AND CCPA
Upon your first visit to edwardmgonzalez.com, you are presented with a cookie banner allowing you to accept or customize cookie settings. You may also reject non-essential cookies.
Under GDPR, we ensure that no non-essential cookies are set without your explicit consent. Under CCPA, we provide a “Do Not Sell or Share My Personal Information” option, as applicable, and honor user-enabled Global Privacy Control signals where supported.
You can manage cookies through your browser settings or via our cookie preference portal accessible on our footer.
11. CHILDREN’S PRIVACY
Our website is not intended for children under 13 years of age. We do not knowingly collect or solicit personal information from anyone under the age of 13. If we become aware that we have inadvertently collected personal data from a minor without verifiable parental consent, we will take steps to delete such information promptly.
12. POLICY UPDATES & USER NOTIFICATIONS
We reserve the right to modify this Privacy Policy to reflect changes in legal, regulatory, or operational requirements. Changes will be posted on this page, and where material, we will notify users via website notices or contact methods previously provided. Continued use of edwardmgonzalez.com constitutes acceptance of any amendments.
13. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you may contact us via:
Email: [email protected]
We are committed to full compliance with GDPR, CCPA, and other applicable privacy laws. Should you have any privacy inquiries, we welcome your outreach and will respond promptly and transparently.